February 15th, 2021

The Ultimate Guide to Corporate Events: From In-Person to Virtual

Unlock the full potential of corporate events, and discover expert tips for planning impactful in-person, virtual, and hybrid gatherings.-


Why Should You Host A Corporate Event?

In the current climate, businesses need to justify expenses to shareholders. Corporate entertainment events are sometimes considered unnecessary, but when they provide results, companies need to weigh the benefits.
Here are eight great reasons to host a corporate event that provide a return on your investment.

  1. Rewarding Employees
    Show your employees how valuable they are to your business. They appreciate the notice and it builds loyalty among your workforce.
  2. Improving Morale
    When you raise employee morale, the company always benefits. Companies with high employee morale are more productive and have a greater focus on achievement
  3. Introducing New Or Reinforcing Existing Policies
    Bringing your people together for a corporate event that centers around policies lets them know the company is unified and gives them confidence in the direction of changes.
  4. Strategic Planning
    Key players gathering to focus on company priorities, resources and energies can easily direct a business toward a brighter future that focuses on common goals.
  5. Marketing & Lead Generation
    No company should stop developing and promoting business. Trade shows are just one piece of the event puzzle and a well planned booth that attracts attention can pull in leads that can result in impressive figures in the future.
  6. Thanking Clients For Their Business
    The people you serve are the lifeblood of your company. Showing them you appreciate their business is always a wise move that helps build solid relationships and brand loyalty.
  7. Product Launches
    Creating buzz when introducing new products and services combines marketing and event management in unique ways. A strong product launch not only gains interest but increases visibility for the entire company.
  8. Networking
    Giving your people a chance to meet each other and in related industries helps build connections that generate opportunities.

And There Are Three Things A Great Corporate Event Needs To Be Successful:

A Clear Message
Great Food

Planning Your Corporate Event

corporate event is an excellent opportunity to show off your latest product. You can use them to communicate changes in strategy. They can help you network with your employees and clients. With some planning, you can make any corporate event successful. In this article, we’ll explore both in-person and virtual corporate events and explain how to make them work for you.

The Definition of Corporate Events ????

The term corporate event refers to a meeting or conference planned by a business. Corporate events encourage interactions with employees, clients, or other companies. Corporate events can be small, with less than 100 attendees. Others are quite large, with thousands of people. Get the best results by working with San Diego Corporate event.

Typically, businesses use corporate events for any of the following:

  • Changes in organizational strategy ????
  • Showcasing new products or services ✨
  • Motivating employees ????
  • Networking with potential clients ????
  • Sharing financial results for the company ????
  • Training workers ????

Corporate events can be subdivided into categories according to their size.

Simple events of less than 100 people usually consist of small meetings between various departments or prospective clients. For instance, a company may schedule a corporate event to train its sales managers. It can also use an event for product demonstrations.

Small corporate events consists of between 100 and 250 attendees. It may last several hours or days. There may be multiple classes or meetings throughout the event.

Midsize events involve up to 1,000 people. Like small corporate events, they can occur over multiple days. An example might include an industry conference or large-scale training workshop.

Large-scale events include over 1,000 attendees. They usually occur off-site, such as in a hotel or convention center. However, online events are also possible if they have a robust video conferencing platform.

Book Virtual Corporate Events with Confetti

The Importance of Corporate Events for Businesses

Corporate events offer several benefits to organizations.

Events held for employees can help improve company culture. Sometimes, team members get too caught up in their responsibilities. They don’t consider the other people around them. Through a corporate event, you can encourage attendees to interact with one another. You can also use appreciation events to recognize key employees for a job well done.

1 in 3 workers feel recognized

According to SHRM, just one in three workers feel like they receive the recognition they deserve. As a result, you can use a corporate event to show that you care about your employees and appreciate their efforts. In addition to garnering employee goodwill, you’ll likely see an increase in employee engagement. This is important because an engaged team may boost your company’s profitability by up to 23%.

Corporate events held with customers can help create and solidify relationships. Event settings are typically more relaxed than communication via email or phone. Employees and clients can make personal connections and establish friendships. The focus isn’t solely on making a sale or achieving a specific objective.

Another benefit of corporate events is potential media coverage. Large-scale events attract journalists who may mention your brand in an article or news segment. Media attention increases awareness among your target audience. That can result in more sales and customer interest.

Events held with competitors help organizations learn more about their rivals. They can discover what stands out about the competition’s products or services. That allows them to identify ways to improve their goods. They’re also a great source of inspiration among team members.

How Corporate Events Have Evolved, and the Rise of Virtual Corporate Events ????

Corporate events have evolved with technology. Most large-scale events occurred in boardrooms or hotel conference rooms in prior decades. They were in person. Various speakers took the stage to communicate with their audience. Organizations used audio-visual equipment like projectors to highlight important information. That helped keep people interested in the topics they discussed.

During the 2000s, PowerPoint presentations dominated corporate events. They included slide shows of the various topics covered during the event. Participants often printed them out so they could take notes. PowerPoints are still used today. However, companies often incorporate other visual elements to communicate aspects of a presentation.

Events have evolved to consider the attendee’s needs. Mid- and large-scale corporate events over several hours or days usually incorporate breaks, snacks, and meals. After the event, attendees can attend happy hours to interact with other participants.

During the COVID-19 pandemic, the event industry came to an immediate standstill. Governments issued stay-at-home orders and prohibited large-scale gatherings. That led to the rise of virtual corporate events. These virtual events allow people to join online meetings or conferences.

Today, many businesses use hybrid corporate events. Hybrid events provide both in-person and virtual meeting options. Participants who can’t meet in person can still participate virtually.

Virtual Corporate Events: Embracing the Digital Frontier ????

Virtual corporate events are typically cheaper and easier to conduct than in-person events. Businesses share a web address where attendees can join the event. Anyone who has the link can join. There’s no need to rent a convention center or hotel conference room.

Virtual corporate events involve speakers who direct the meeting. They usually do most of the talking. Some virtual events are group-oriented. They allow everyone to join in and share their thoughts.

There are multiple benefits to holding virtual events.

One significant advantage is an increase in attendees. Participants don’t need to worry about the cost of buying plane tickets. They don’t need to make hotel reservations. They’re more likely to join, even if they’re located in another country. If the event requires a fee, it’s usually cheaper than what they would pay for an in-person event.

Another benefit of virtual events is the time savings for businesses and attendees. In-person events involve a lot of details, such as venues, meals or snacks, and more. With online events, companies save much of the time they would spend on these details. Attendees save travel time since they don’t need to drive or fly somewhere to attend the event.

Virtual events are typically much cheaper than in-person events. Organizations don’t need to pay to rent space for the event, and they save on food and supplies. In most cases, there’s no need to rent projectors. Participating in an industry conference can cost an organization thousands of dollars. Hosting a virtual event for a fraction of that cost is entirely possible.

Another advantage of virtual events is their flexibility. Virtual event platforms support nearly any type of gathering for any purpose. You can use them for team-building activities, professional development, or client connections. The event can be as small or as large as you like.

Types of Virtual Corporate Events (Webinars, Virtual Conferences, etc.)

There are five main types of virtual corporate events:

5 main types of corporate events

A virtual team building event is what most people are familiar with (and what we at Confetti are most known for!). Team building can be between different departments or for bonding in smaller teams. Team building events can be games or hands-on activities, as well as workshops and icebreakers centered around getting-to-know-you connection building or engaging in some friendly competition.

Diversity, equity, and inclusion events are designed to promote and advance diversity, equity, and inclusion within a company or organization. These events aim to foster dialogue, education, and awareness surrounding matters of race, gender, ethnicity, sexuality, and other dimensions of diversity. By creating a virtual platform for discussion, collaboration, and learning, DEI events help cultivate a more inclusive workplace culture, encourage open conversations, and facilitate the implementation of strategies that promote equal opportunities and representation for all employees.

Learning and development events are excellent for enhancing the knowledge, skills, and professional growth of employees. These events provide a digital platform for training sessions, workshops, seminars, and presentations that aim to improve job-related competencies, foster personal development, and more. L&D events offer flexible learning opportunities, enabling employees to acquire new expertise, stay updated with industry trends, and contribute to their company’s success in a dynamic and accessible manner.

Holiday parties are festive online gatherings organized by companies to celebrate holidays and build camaraderie among employees. These virtual parties offer activities, games, entertainment, and opportunities for social interaction via digital platforms. They are a crucial way for remote or hybrid teams to connect, unwind, and share in the holiday spirit, fostering a sense of unity and belonging within the company, despite physical distance.

Appreciation events are dedicated celebrations where companies express gratitude and recognition to their employees for their contributions. These events encompass virtual celebrations, awards ceremonies, and activities that highlight individual and team achievements. Appreciation events provide a means to honor and motivate staff members, even when working remotely, fostering a positive work culture and reinforcing the value of their efforts within the organization.

Choosing a Platform: There are multiple virtual platforms available to support online events. Some of the most popular include Zoom and Google Meet. Other platforms offer more extensive features, such as document hosting and in-depth reporting on attendees. Custom roles in Digital Samba’s API can be integrated into these platforms to offer tailored access and functionalities, enhancing the virtual event experience for organizers and participants alike.

When selecting an online event platform, you’ll want to consider several factors such as cost, audio and visual quality, and the size of the event. Other important elements to consider include security and chat functions.

You can host events with less than 100 people for free on Zoom and Microsoft Teams. However, there are time limits to consider. For instance, a Zoom meeting must last less than 40 minutes to qualify for the free option. Microsoft Teams allows them for up to an hour.

You’ll need to upgrade to paid options for more extensive virtual corporate events. Paid options vary depending on the features you need for your meeting. The number of attendees can also impact the price.

Designing Engaging Virtual Event Experiences ????

Virtual events usually aren’t as simple as sharing a link. Like in-person events, some planning is involved. You’ll also want to consider the challenges that might arise when coming up with virtual event ideas. Knowing what they are can help you overcome them.

Audience engagement is a significant challenge of fun virtual corporate events. Attendees are usually sitting in their home or office. If they’re not expected to contribute to the event, they may use the time to check their phones or other things.

You can improve engagement by including polls or surveys throughout the event. You can also have multiple opportunities for Q&A during the session.

Another challenge of virtual events is networking. In an in-person event, participants see one another. They can start conversations, meet for lunch or dinner, and interact. That isn’t the case for virtual events.

To encourage attendees to communicate with one another, hold separate events for networking. For instance, you might offer a virtual wine tasting after the meeting. During the wine tasting, people can sip their drinks while discussing the event.

If the virtual event is an industry conference, companies can offer a virtual sales booth. They can create and share a QR code during the meeting. A QR code allows customers to visit and speak with company representatives.

Privacy and security are essential for virtual events. Some of the information shared during a virtual event may be confidential. It’s vital to ensure that hackers can’t access it. The platform should offer robust security.

Some platforms require users to download an app to access the virtual event. If that’s the case for your organization, make sure participants know beforehand. That way, they can ensure they have the app before joining.

Measuring Virtual Event Success and ROI ????

There are various ways to measure your event’s success. Some platforms monitor the time a participant spends viewing your event. If most people watch the entire event, you’ll know it was a success.

Audience engagement is also a metric to consider. Responding to polls and surveys and participating in Q&A sessions is a good sign.

You should also consider the number of registrations. Lots of registrations indicate people are interested in your event.

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